Does Goodwill Matter?

February 26, 2020 The Editorial Board - Teamware Solutions

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Many a times we think of our career journey in terms of the position we held or perks we benefited from or success we faced in delivering results and meeting objectives. Is this enough? Yes, all these are important but do we need to look beyond all this?
In Marketing there is something what we call “Customer Advocacy” that has changed the way we do business with our customers. It is a cultural change that focuses on delivering what is best for the customer rather than looking at short term gains. In our personal capacity we can draw something in parallel as “Goodwill Advocacy”.
Goodwill advocacy is the sum total of all the aspects of our daily work interactions, including People Dynamics, Company culture, Business decisions and personal choices made. In other words, it is the amalgamation of one’s personality that gets reflected in the way we work and interact with people, customers and the management in our organization. It is very important that we build this Goodwill Advocacy and be seen as someone who can go that extra mile in ensuring that we deliver results with the greater good of all as the motivating factor ensuring there is no compromise on business and personal ethics.
Once you build your Goodwill Advocacy it simply means that people who worked with you will continue to support you and promote your brand to your career network organically even if you have to move to a different organization. With minimal effort you will be able to sustain the trust and goodwill with your colleagues and bosses that would help your career references in the longer run and take up any new assignments!
So what is your Goodwill Advocacy quotient today? If you haven’t looked at it yet it’s time now to review/build your quotient! Act Now!