Branding in a new Avatar

Before

After

Makers/Owners own brands

Takers/Employees kindle brands

Brand equity depends on financial reach

Brand Equity depends on your emotional wellbeing /customer reach

Branding is functional

Branding is emotional

Brand owners/Managers represent Brand personality

You manage your brand personality

Brand is more often about being Splendid

Brand is more often about being candid

Avoid negative reviews

Convert negative reviews

Trust is incidental

Trust is instrumental

Consume creation

Co-create / Innovate

Adapt to a Brand attitude

Create a brand attitude

Following established techniques fuels growth

Unlearning already learnt techniques fuels growth

Money/Position = Reach

Fast + Smart = Reach